urvi wire

Urvi Wire

Partner // Planner // Designer

With private event experience for celebrity clientele in New York and Las Vegas, Urvi brought her talents to San Joaquin Country Club in Fresno.  Her focus at San Joaquin included weddings, holiday parties, golf tournaments, fundraisers and corporate events.  After 10+ years in the business, she started a family and created her own event planning business, Events by Urvi.  After a successful first year she was thrilled at the thought of combining forces with Dani and Nicole with Plush Events.

Urvi’s natural ease with clients, organization and background in event planning make her a natural fit and an asset to Plush Events.

dani mosqueda

Dani Mosqueda

Partner // Planner // Designer

After earning a degree in Hospitality with an emphasis in Events, Dani has since acquired 10+ years experience in corporate and social event planning & execution. Through her career path she has also equipped herself with professional and creative tools that include sales, marketing, budget management, logistics, graphic design, décor development and operations. 

She has a passion for event planning as it is a natural fit for her detail oriented and high-energy personality. Plush Events allows Dani to combine her love for people and customer service with the joys of bringing creativity to life!   

nicole giordano ashjian

Nicole Giordano Ashjian

Partner // Planner // Designer

Nicole has been involved in all facets of events and media in Los Angeles and the Central Valley for 10+ years.  She has flourished as host and producer of concerts, festivals, fashion shows, fundraisers and continues to thrive as an on­-air talent with the Valley’s newest Top 40’s radio station, 993NOWFM.

Her magnitude of event experience behind the scenes, managing the details that bring a successful event to life, led Nicole to create Plush Events in 2009.  She combines her sense of adventurous style and people skills to bring a unique energy to private and corporate event planning and design.

Plush Events team images courtesy of RAQUEL LEAL PHOTOGRAPHY  raquelleal.com

Plush Events team images courtesy of RAQUEL LEAL PHOTOGRAPHY raquelleal.com

We believe in celebrating life's biggest moments.


Plush Events is a boutique full-service Event and Wedding Coordination company in California's beautiful Central Valley. We specialize in innovative and inspired celebrations and designs, custom fit to you and your budget. We pride ourselves on extraordinary professionalism and building long-lasting relationships with our clients.

Let us take care of the the details so you can enjoy your moment!